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Information Alchemy
The process of turning base data into gold. The magic that results from the science
of Information Management. |
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What is Information Management?
The process of extracting value from an organisation’s data resource
by defining, delivering, maintaining and exploiting information.
Why is Information Management needed?
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Information is a key asset in the organisation. |
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Most organisations fail to focus on deriving, protecting
and growing value from that asset. |
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Creating information from data and using it to derive value
is a multi-stage process. Unless those stages are understood
and actively managed the process will deliver poor results. |
What are the objectives of the Information Alchemy website?
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To advance a framework for Information Management that people
can use, challenge and develop. |
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To provide a resource through which people can find ideas,
people, services and products to help them create workable
Information Management solutions in their own organisations. |
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To act as a forum where practitioners can compare notes and
experiences, and share rants, raves and recommendations with
each other. |
Who is Information Alchemy for?
All those involved in managing activities that aim to use information to
drive value. If you are working in data-driven marketing, direct marketing,
relationship marketing, one-to-one marketing, CRM, Data Warehousing, Sales
Force Automation, marketing campaign management or Business Intelligence,
then this site is for you.
What resources does Information Alchemy offer?
On this site you will find resources for Information Management
in the form of:
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A Framework for Information Management A
structured series of writings exploring what
Information Management is and does |
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Articles Various
pieces about Information Management and related
issues |
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Links to other
sites you may find useful |
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Reviews and Bibliography Good
old-fashioned books |
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A Glossary essential
reference for our jargon and acronym filled
world |
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Quotes Nuggets
of wisdom from great minds. Ideal for adding
impact to presentations |
Have a read, follow some links. If what you find on the site is useful
tell us. If it isn't, tell us. If you are in violent disagreement with
any of the views expressed here, write down your counter argument and send
it to us. If you are in violent agreement, tell us why. The more we can
gather the combined thoughts of real practitioners, struggling every day
to turn base data into gold, the more useful this resource will become.
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