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Information Alchemy
The process of turning base data into gold. The magic that results from the science
of Information Management. |
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What is Information Management?
The process of extracting value from an organisation’s data resource
by defining, delivering, maintaining and exploiting information.
Why is Information Management needed?
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Information is a key asset in the organisation. |
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Most organisations fail to focus on deriving, protecting
and growing value from that asset. |
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Creating information from data and using it to derive value
is a multi-stage process. Unless those stages are understood
and actively managed the process will deliver poor results. |
What are the objectives of the Information Alchemy website?
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To advance a framework for Information Management that people
can use, challenge and develop. |
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To provide a resource through which people can find ideas,
people, services and products to help them create workable
Information Management solutions in their own organisations. |
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To act as a forum where practitioners can compare notes and
experiences, and share rants, raves and recommendations with
each other. |
Who is Information Alchemy for?
All those involved in managing activities that aim to use information to
drive value. If you are working in data-driven marketing, direct marketing,
relationship marketing, one-to-one marketing, CRM, Data Warehousing, Sales
Force Automation, marketing campaign management or Business Intelligence,
then this site is for you.
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"...an invaluable compendium of information on the most pressing challenge
in business today"
Sean Kelly
Comhra |
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"At last! Something
on data even an old Luddite like me can understand!"
Drayton Bird |
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"...a really useful resource to understanding all issues relating
to data management"
Prof Derek Holder
Institute of
Direct
Marketing |
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"...a down-to-earth, no-nonsense site designed to cover the
new practices and theory of Information Management"
Simon Lawrence
Information Arts |
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