Hello from Gary Palmer, the prime mover behind this website
My first decade at work was spent in running operational direct
marketing departments in fields as diverse as B2B publishing,
consumer mail order and marketing new technology. Then I found myself working
increasingly on projects to build the infrastructure for data-driven
marketing: single customer view databases, applications for
analytics, segmentation and targeting; campaign management
and CRM systems
Over the next decade working on projects in a variety of industries,
I came to realise that it was the nature of such work to be
constantly drawn into new business areas, and to have to learn
new subjects and master new disciplines in order to make those
That was the genesis of Information Alchemy. It is a free
resource where I endeavour to share some of what I have learned about
data quality, information management, new technologies, business
process, and the management of change. More than that it is
a forum where everyone can contribute what they are learning,
so that we can all stop reinventing the wheel and build on
the insights of those who have gone before.
If you want more direct help, I can offer independent
advice and consulting based on twenty years of experience
in getting real business value from the data resource. Also now available,
data conditioning and marketing analytics services.
Call Information Alchemy ltd on 07981 472477
for full details.
Find me on Linkedin at: www.linkedin.com/in/chiefalchemist
Follow me on Twitter at: chiefalchemist
There are people in every organisation who do not yet
realise that doing stuff with data is the most fun you can
have at work, and think that all people who involve themselves
with any area with data in the title, like data strategy,
data quality, data-driven marketing, master data management
and so on are sad anoraks unable to relate to their peers.
I am of course living proof that this is utterly untrue, but
I achieve my relative normality at a price - I have a dual
My alter ego, the Information Anorak, exists exclusively
in cyberspace, and is an opinionated pedant with an unhealthy
fascination for all aspects of data and information management.
If you find on this site rants about the myopia of people
who don't take data seriously, and attacks on organisational
received wisdom, they should be blamed entirely on him.