"Knowledge is of two kinds: we know a subject ourselves,
or we know where we can find information upon it."
Samuel Johnson
This bilbliography is organised by topic.
Topics
Out of Print Books
Books on obscure subjects like data management tend to have small print
runs, and even the best stuff easily goes out of print. Luckily the web
has made tracking down second hand copies so much easier. See links section
on Online
Bookshops.
|
| Address Management |
Building and Maintaining a European Direct Marketing
Database
Graham Rhind
Gower Publishing
ISBN: 0566074710
Practical International Data Management
Graham Rhind
Gower Publishing
ISBN: 0566084058
|
|
| Business Intelligence |
Customer Intelligence
Seán Kelly
John Wiley & Sons Ltd
ISBN-13 0-470-01858-3
Hardback
First published December 2005
|
|
| Data-Driven marketing (Direct Marketing, CRM,
One-to-One) |
|
Business to Business Direct Marketing
Robert W. Bly
Contemporary Books
ISBN: 0844234729
Carving Jelly
Nick Siragher
Chiltern Publishing International
ISBN: 0954028007
Commonsense Direct Marketing
Drayton Bird
Kogan Page
ISBN: 0749431210
Drilling Down: Turning Customer Data into Profits with
a Spreadsheet
Jim Novo
Booklocker.com
ISBN: 1591135192
Direct and Database Marketing
Graham McCorkell
Kogan Page
ISBN: 0749419601
Direct Marketing
Christian Brann
Collectors Books
ISBN: 0946604010
Enterprise One to One
Don Peppers and Martha Rogers
Currency
ISBN: 038548755X
The New Direct Marketing
David Shepherd Associates
McGraw-Hill Education
ISBN: 0070580561
Principles of Direct and Database Marketing
Alan Tapp
FT Prentice Hall
ISBN: 0273683551
The Secrets of Effective Direct Mail
John Fraser-Robinson
McGraw-Hill
ISBN: 0077075617
|
|
| Data Quality |
Data Quality: The Field Guide
Thomas C. Redman
Butterworth-Heinemann
ISBN: 1555582516
Data Resource Quality: Turning Bad Habits into Good Practices
Michael H. Brackett
ISBN: 0201713063
Format: Paperback, 384pp
Pub. Date: September 2000
Publisher: Addison Wesley Professional
Improving Data Warehouse and Business Information Quality:
Methods for Reducing Costs and Increasing Profits
Larry English
John Wiley and Sons
ISBN: 0471253839
|
|
| Data Protection and Privacy |
The New Data Protection Liabilities & Risks for Direct Marketers
Rosemary Smith and Jenny Moseley
Forum Business Media Ltd
ISBN: 095449816X
Permission Marketing: Strangers into Friends
into Customers
Seth Godin
Free Press
ISBN: 0743221427
|
|
| Data Warehousing, Data Handling, Databases |
Data Warehousing in Action
Sean Kelly
John Wiley and Sons
ISBN: 0471966401
Data Warehouse: From Architecture to Implementation
Barry Devlin
Addison Wesley
ISBN: 0201964252
Data Warehousing in the Real World
Anahory and Murray
Addison Wesley
ISBN: 0201175193
Data Modelling Essentials
Graeme Simsion
International Thomson Publishing
ISBN: 0442016549
|
|
| Information Management |
In the Age of the Smart Machine
Shoshona Zuboff
Basic Books
ISBN: 0465032117
See Reviews
Information Masters: Secrets of the Customer Race
John McKean
John Wiley and Sons
ISBN: 0-471-98801-4
After Image
John Grant
Profile books
ISBN: 1-86197-640-2
The Cathedral and the Bazaar
Eric Raymond
O'Reilly
ISBN: 1-56592-724-9
The original, and still the best, explanation of how the collaborative "Hacker culture"
can and does work to create products like the Linux operating system
|
|