|This website aims to become both a forum and a resource.
The forum is a place where people can go to hear prevailing wisdom challenged,
new ideas expounded, frustrations vented, movements born. If you are a
practitioner in the arcane arts of turning marketing information into business
value and you have views or ideas you want to share with a wider audience
contact us and we'll tell you where you can send your contribution, whether
it be a few paragraphs or several pages.
If it is neither libelous nor tedious we will endeavour to post it on this
site. We are not interested in white papers from vendors or naked pitches
from consultants (not at this stage anyway - a forum can also incorporate
a marketplace, and if people find that useful we may evolve that way too).
For now any pieces of writing (or pictures) that seek or propose answers
to the questions we are all wrestling with will be looked on with a favourable
As a resource, the site aims to be the place people come to find all the
best material on data-driven marketing, Business Intelligence and information
management. Despite my anorak tendencies I can't spend every waking hour
reading, nor spend all night surfing the web. So if you come across a great
site, a useful book or an insightful article let me know.
Any site is as good as its reader community, so we need all the feedback
you can give. Whether you have questions or comment about the site itself,
or about the topics it covers, contact
compendium of information on the most pressing challenge in
|"At last! Something
on data even an old Luddite like me can understand!"
|"...a really useful resource to understanding all issues relating
to data management"
Prof Derek Holder
|"...a down-to-earth, no-nonsense site designed to cover the
new practices and theory of Information Management"