| Quote of the Week |
"Errors using inadequate data are much less than those using no data at all."
Charles Babbage
|
 |
If this is your first visit, welcome, have a look around.
If you are returning thanks for your interest and here's what's
new this week:
A Prosperous New Year to you! 2008 sees the return of Information Alchemy to live updates
after a dormant period towards the end of 2007, so watch this space for developments.
New visitors, please register your email and
interest areas now. This will allow us to begin developing content
based directly on the interests and preferences of our readers.
It will also be the springboard for our newsletter, enabling
you to receive regular updates and industry news in the areas
that matter to you. Thanks to all those of you who have already
registered.
On this site you will find resources for Information Management in the
form of:
|
|
A Framework for Information Management A
structured series of writings exploring what
Information Management is and does |
|
|
Articles Various
pieces about Information Management and related
issues |
|
|
Links to other
sites you may find useful |
|
|
Reviews and Bibliography Good
old fashioned books |
|
|
A Glossary essential
reference for our jargon and acronym filled
world |
|
|
Quotes Nuggets
of wisdom from great minds. Ideal for adding
impact to presentations |
Have a read, follow some links. If what you find on the site is useful
tell us. If it isn't, tell us. If you are in violent disagreement with
any of the views expressed here, write down your counter argument and send
it to us. If you are in violent agreement, tell us why. The more we can
gather the combined thoughts of real practitioners, struggling every day
to turn base data into gold, the more useful this resource will become.
Coming Soon - The "open source" marketing database
There must be thousands of people who have had to build a marketing database.
In thousands of organisations the same problems have been faced, the same
wheel reinvented.
Inspired by the open source movement, where shared knowledge has resulted
in the building of a whole operating system, Information Alchemy is looking
to kick off a project which will create a marketing database design that
an be used or adapted by anyone. The idea is to create a data model at
a sufficiently detailed level that it could be implemented using the DBMS of your choice. The model would also document the common
problem areas and explore alternative ways of resolving them. Send
us your thoughts. |
|
"...an invaluable compendium of information on the most pressing challenge
in business today"
Sean Kelly
Comhra |
 |
"At last! Something
on data even an old Luddite like me can understand!"
Drayton Bird |
|
"...a really useful resource to understanding all issues relating
to data management"
Prof Derek Holder
Institute of
Direct
Marketing |
|
"...a down-to-earth, no-nonsense site designed to cover the
new practices and theory of Information Management"
Simon Lawrence
Information Arts |
|
|
