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   Book Reviews


"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."

Herbert Simon

data quality

There are a plenty of books on Direct Marketing, but rather few on the nebulous region where data, marketing, IT, information management and business processes collide. But feast or famine the question is still the same - which ones are worth investing time in? These reviews, which tend to run between 300 and 1,000 words, are intended to help you to choose.

data quality

data quality Data Quality: The Field Guide

Thomas C. Redman

Butterworth-Heinemann
ISBN: 1555582516
data quality

data quality Improving Data Warehouse and Business Information Quality: Methods for Reducing Costs and Increasing Profits

Larry English

John Wiley and Sons
ISBN: 0471253839
data quality

data quality Customer Intelligence

Sean Kelly

John Wiley and Sons Ltd
ISBN-13 0-470-01858-3
data quality

data quality Data Warehousing in Action

Sean Kelly

John Wiley and Sons
ISBN: 0471966401
data quality

data quality Drilling Down: Turning Customer Data into Profits with a Spreadsheet

Jim Novo

Booklocker.com
ISBN: 1591135192
data quality


"...an invaluable compendium of information on the most pressing challenge in business today"

Sean Kelly
Comhra
data quality
"At last! Something on data even an old Luddite like me can understand!"

Drayton Bird
data quality
"...a really useful resource to understanding all issues relating to data management"

Prof Derek Holder
Institute of
Direct Marketing
data quality
"...a down-to-earth, no-nonsense site designed to cover the new practices and theory of Information Management"

Simon Lawrence
Information Arts
data quality